New York Ad Agency Internal Memo
RE: Bushmaster account
Looking for pull quotes for the new .223/AR-15 ad-
Reached out the John “DC Sniper” Muhammad’s people- they say he’s unavailable? Anyone have a cell number? Maybe we can cross market with Chevy on tricked out Caprices. What is Malvo doing?
Trying to track down Lanza- looks like he’s a no go either.
Can we get this NY guy? He’s a pretty hot commodity right now.
Just so much to work with on this account- just no idea which way to go.
Dr. Pepper 10 style ironic- “Bushmaster- it’s just for hunting”- could get laughs.
Possible musical angles: Bodycount? “Cop killer”? (can we change this to “kid” or “fireman” for niche marketing???)
What about St. Peter/Pearly gates thing- can we have him complaining about being so busy “like “goldarn Bushmaster!!”- any issues with church groups? Could be a humorous take. Maybe get Wilford Brimley? Is he still working?